It might seem to many an odd time to be launching a magazine of any kind, let alone in the struggling angling publishing world, yet that’s exactly what’s happening with the introduction of Fishing & Travel.
The quarterly title is a spin off from the French version, Voyages de Pêche, which has tickled the taste buds of footloose anglers for over 20 years.
The content is a mix of high end features on some of the most sought after global fishing destinations, and advice on high end tackle, and is aimed at the the English speaking high spending adventure angler market.
Editor Julien Lajournade said: “The launch of Fishing & Travel offers an enticing audience to fishing tackle brands in all sectors. I know from my trips abroad writing for Voyages de Pêche that there is an enormous appetite amongst travelling anglers for a global title in the English language.
“These anglers are hungry to try different styles of fishing in different locations, and they are prepared to buy plenty of new tackle – the best available – in order to get maximum enjoyment from their trips. This is an audience that is always thinking of its next trip and is willing to spend large sums on good quality tackle.”
Commercial Manager Valérie Mokhazni added: “We already have subscribers from across Europe and the rest of the world but there are limits to the appeal of a magazine in the French language.
“The market is clearly ready for an English version. For our advertisers it will pull in readers from US, Canada, Australia, UK, Scandinavia and of course all other territories where English is understood well as a second language. It has enormous potential.”
Issue 1 comes out in May, with advertising being booked through Angling International ([email protected] )

FISH THE AMAZON

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