Midlands match group Lifestyle has signed a sponsorship deal with Browning, part of the Zebco tackle group.

The team will now be known as Browning Lifestyle. The firm has a new range of match gear hitting the market in the New Year including the much-talked-about Z12 pole, which Total-Fishing has been told is good enough to rival the cult Daiwa Tournament Pro and Airity. The move follows Browning’s sponsorship of Gary Kirkham’s Browning Spa match group. Zebco’s Frerk Petersen said: “Sponsorship is very important to us. We expect our teams to be ambassadors for our company and test our products. Anglers can always approach our sponsored anglers to try our range.”

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