Ta Darrr!
It’s magic!
Nothing in it really is there.
I work as a sales engineer. I can sell the exact same product to a number of customers at wildly different prices. It’s just a case of selling the science behind it. Or at least just enough science to justify the price you’re asking.
Marketing, it’s a truly wonderful thing.
How much science do the pole manufacturers give us? Daiwa put differing numbers of black spots in a white square to sell the difference of a thousand pounds. See the catalogue.
Don’t get me wrong I use a Daiwa Tourney Pro. Good pole. But I do not have sufficient information from any pole manufacturer to make an educated choice in buying a new pole (and spending three grand of my hard earned money), other than reading the “my poles better than yours” sh*te on these websites.
It’s about time the customer got to know the facts. Something you would be given when choosing between a Ferrari Spider and a Red Ford Ka convertible and hopefully wouldn’t need if offered 130 tonnes of turnips.