Well the December edition of MF has just dropped trough the door and whilst making a coffee, I thought I’d take a glimpse at this month’s editorial.
I applaud Alex’s bold comments asking for greater innovation and think it should create some interesting discussion. While I’m not necessarily going to buy all the latest & greatest gear, I’ve noticed the innovation slowdown for quite a while and had similar thoughts on where the next thing is coming from.
It’s understandable that manufacturers want a decent pay back for their investment into R&D, but rebadging and rehashing tackle just to make it look like the company is still innovative hasn’t washed for some time now with many of us.
That said, I also agree that it’s difficult to see how the manufacturers can come up with something different, but isn’t that what makes them innovative?