I guess its a piece of fishing tackle that you are on about seeing as it is not ‘OT’
Whatever it is, is there any reviews on it? If so I would look at this first.
If not then I would say that the company who is willing to spend money on marketing the goods, also ‘may’ have a better customer service ethos as it is a better known company if you have any issues.
On the other hand, IF they are both ‘exactly’ the same and the same price then it shouldn’t really matter which one you buy. I would trade then off against each other.