Some do, some get expenses, some waiver their fee because they’re doing it for their sponsor/company. Some just like to get their faces in the mag….. 🙂
@Loda – it’s not advertising space. Regular features are not paid for, unless they’re advertorials (paid-for editorial), and then we’re obliged to make that clear through a tagline somewhere on the page (usually the top) to ensure that readers know this is not regular editorial. 🙂
Of course, sponsors of the anglers used in the magazine will generally advertise in the magazine, so any adverts we carry will be placed in an appropriate position within the mag, as close to the feature on their angler as possible.