With reference to the other post about the lack of match results in the A. Times again this week the reason given is that there was another ‘free gift’. Now the ‘free gift’ appears to be some plastic bait – again but it only goes onto the copies sold in Supermarkets and it has a different cover to the other copies that go through the news agents.
Now I don’t want their rather silly and often useless free gifts anyway but if the free gift is the reason for early deadlines why not put the match results in those copies without the free gift where no early deadline is required.
More to the point, why put the pointless things on the front of the paper anyway? I really can’t believe that they increase the sales.