Dunlop is moving into the fishing equipment market and has signed up Extreme Fishing’s Robson Green to front its new range.
The agreement will see Green’s image used across all promotional materials including packaging and point of sale material whilst the actor will also advise on product development as the range evolves and expands.
Dunlop is currently offering a range of value range of rods, reels, luggage and landing nets, with a range of superior fishing tackle to follow.
Robson Green said: “I’m delighted to be working with an iconic brand like Dunlop. It’s an incredibly exciting partnership, which is aimed at highlighting how accessible and rewarding fishing can be. I’m deeply passionate about the sport and this is a great opportunity for me to encourage others to pick up a rod and share in that enjoyment.”