Vitalin will be a Crufts next month but I think that the rumour was around last year that they were no longer trading:
Alpha Feeds buys Vitalin
30th June 2011
North Nottinghamshire-based pet food manufacturer Alpha Feeds has bought the business of Kennel Nutrition Ltd, well known for the Vitalin brand of dry petfoods.
All the Vitalin stock and packaging from the Ripon-based business, which is in administration, has been moved to the Alpha Feeds site at Retford, and the systems are already in place to fulfil customer orders and manufacture stock.
Alpha Feeds managing director Ryck Turner said: “We’re delighted to have purchased such a prestigious and long-established brand. Our initial plan is to provide complete continuity and operate the Vitalin business as normal. We will manufacture exactly the same tried and tested products, using the same traditional manufacturing techniques and highest quality ingredients at the same extremely competitive price.
“The Alpha and Vitalin brands will be kept very separate and will stand alone with discreet development plans which will be made over time as we look to move them both forward by building on their relative strengths.
“The purchase of the Vitalin brand and their business is a very exciting chapter for us and we will be doing everything we can to ensure distributor and stockist requirements are met so that they can service their loyal Vitalin customers.”
The Vitalin range is known for its traditional muesli diets including Vitalin Royale, Vitalin Gold Menu and Vitalin Original and the more recently developed Lifestage range including Vitalin Adult, Vitalin Sensitive, Vitalin Senior/Lite and Vitalin Puppy Plus as well as Vitalin Ferret and Vitapurr premium cat food.
TF_One Out of the Frame.
