KIDDERMINSTER and District Angling Association are pleased to announce a sponsorship link with tackle giants Daiwa for the forthcoming river season.

The link has come about after much hard work by Dave Harrell and Matt Maginnis to transform the Bewdley match length into a stretch which can now host competitions for up to one hundred anglers as well as offering excellent individual fishing throughout the season.

Dave Harrell said: “We are delighted to have an association with Daiwa as they are a very highly respected company and it is testimony to all the good work that has been going on at Bewdley that a company like Daiwa should want to be associated with us. “Matt Maginnis and I have worked extremely hard to make the match length popular and through Matt’s efforts we have managed to raise in excess of £15,000 for riverbank improvements.

“We are installing platforms on many of the swims and we are having reinforced steps put in on most of the swims to make the length a lot safer and more user friendly.

“The coming season will see open competitions every Wednesday and Saturday throughout the summer months and every Wednesday and Sunday in the winter.

“We are hosting the second Bewdley Angling Festival again at the end of July and this will carry a prize fund well in excess of £10,000. In addition we have two Drennan League fixtures here as well as a teams of four weekend in August and an individual league series starting in October.”

Dave continued: “We have talked to a lot of anglers who have become a little tired of fishing matches just on small commercial venues so we decided to provide quality matches on the Severn as an alternative.

“The Severn at Bewdley is not just about barbel any more as there are loads of small fish to go for if anglers use the right approaches, and I think anglers visiting the venue this summer will be pleasantly surprised at what it has to offer.

“There are a lot of changes for the forthcoming season. We have a new car park at the top end of the match length to reduce walks. We have changed the draw and fishing times and we now have five peg sections giving anglers even more chance of picking up a prize. We have introduced a 24 hour booking and information line to help anglers plan their matches and we have carried out a lot of bank work during the close season to make each swim comfortable.

“The link with Daiwa is very important to us and we want to ensure that the company gets everything they want from the association with us. For the coming season all the open competitions on the length will carry the Daiwa-Bewdley tag and as far as I’m aware this is the first time a major tackle company has formed a venue link with a river venue in this country.”  

Speaking on behalf of Daiwa Sports Robin Morley said: “Daiwa are pleased to have the opportunity to support the Bewdley Angling Festival on the River Severn particularly because it is one of the few festivals that is now staged on a river venue. We have been impressed by the effort of both Dave and Matt in organising the festival and improving the venue. Combined with the quality of fishing on offer this is probably the best river venue in the UK a great boost for those anglers still wanting to fish matches on a river.”                                                                                          

 * A KDAA newsletter to inform anglers of forthcoming events can be obtained from tackle shops in the area or by writing to Bewdley Angling, PO Box 2660, Bewdley, Worcs, DY12 2GL. (Please include SAE). Alternatively details can obtained by email by dropping a line to