The first deadbaits bearing the PAC Pikemark, which dealers can use to assure customers that their supplies come from legal and sustainable sources, will be in tackle shop freezers soon.

The logo was the PAC’s response to claims coarse fish were being netted wholesale from the Norfolk Broads to supply the bait trade.

We’ve been working with bait firms and the tackle trade ever since the debate surfaced earlier this year.

Grimsby-based Baitbox, one of the country’s biggest frozen dead suppliers, were one of the first to sign up.

Their packaging will also include advice on rigs and tackle for pike fishing, and recommend pike anglers join the PAC.

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