Rovio Entertainment, the company behind the Angry Birds game, has hooked up with lure manufacturer Rapala in a partnership aimed at getting more youngsters across Europe, and especially complete beginners, interested in fishing. 

There are seven plug-style lures in the range plus Angry Birds branded beginner’s kits, poles, lure boxes, float sets and fishing bags striking lure is expected to be available at major retailers only in Norway, China, Finland, Latvia, Estonia, Denmark and Lithuania.

The lure is expected to become a collector’s item. Find out more at

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