Ultima launched their latest trade catalogue this week and the mood is one of great confidence with another successful year ahead for the UK’s major line company.
Detailed in the extensive catalogue are two major new products being launched over the coming month, Power Match and Power Carp.
These new products will complete Ultima’s product range revision which began three years ago and they will receive the same levels of promotion and advertising given to Power Plus over the last 12 months.
The new catalogue provides in-depth information on each Ultima product with supporting endorsements from their team of field testers and notable anglers.
Useful information on line care and knots, with explanatory diagrams as well as an outline of Ultima as a company are also included, but this is covered in more detail in the two Ultima websites which are being completely updated and will both go live later this week.
Marketing Manager Lynn Evemy commented “This is our most comprehensive catalogue yet and we are now confident that every product in every sector is at least as good as the opposition and in the majority of cases significantly better. The new websites and the huge promotional budget mean that 2007 will be another record year for Ultima.