The National Federation of Anglers is delighted to announce it will be amongst the beneficiaries of BingoLotto – a new TV game which will raise money for sport and the voluntary sector.
BingoLotto will be a weekly game broadcast on digital TV channels Virgin1 and Challenge. Tickets will be on sale from outlets around the country and will allow viewers to take part in the BingoLotto game from the comfort of their own homes, with a 1 in 9.5 chance of winning.
The BingoLotto game has run in Sweden since 1991 where it has raised just under £1bn for charities and sports organisations. At least 20% from each ticket sold in the UK will be distributed to sport and recreation projects up and down the country. Profits from the show will be distributed to the governing and representative bodies of sport.
The funding the NFA will receive will be spent on new and enhanced programmes of activity at the grassroots or on special projects, like infrastructure improvement and capacity building, for which funding is currently unavailable.
The game will also provide valuable profile to a wide range of sports and activities by featuring them on the weekly show and on the BingoLotto website. The NFA will support the game by promoting it to anglers; providing examples and case studies of how the proceeds have been spent for the TV show; and by identifying current and future stars from angling to appear on the show when required. The more tickets are sold each week, the more angling benefits.
Paul Baggaley, NFA, Chief Executive commented, ”We all hope that BingoLotto is a big success helping angling receive additional funding which will help us increase participation and get more people fishing, more often. We will also be pushing to link the entry process of BingoLotto into tackle shops, which will help drive customers into store further enhancing BingoLotto’s benefit to angling.”