DSM Dyneema and Pure Fishing have signed new global strategic agreement that will strengthen and increase their joint commitment to the research and development, marketing and sales of high performance fishing lines made with Dyneema®.

The partnership will lead to developing premium fishing lines that meet and exceed the most demanding performance expectations in strength and abrasion resistance. Pure Fishing lines made with Dyneema® provide exclusive solutions to experienced anglers.

Pure Fishing lines made with Dyneema® offer unsurpassed performance. Besides its unparallel strength, the lines are also extremely thin making them near invisible to fish while also increasing the reel’s line capacity. In addition, the lines provide low stretch, allowing fishermen to instantly ‘feel the fish bite’.

“We work hard ensure to provide our customers with products they can trust. Our customers can expect from us best-in-class Superline products designed to incorporate abrasion resistance, outstanding line-sensitivity and most importantly unmatched strength provided by Dyneema®,” said Clay Norris, Senior Product Manager, Pure Fishing. “This is why we believe DSM Dyneema is an ideal partner with a proven performance track record for us to team with. Put simply, the world’s best fishing lines deserve Dyneema®, the world’s strongest fiber™.”

“Continuous product innovation and strategic collaboration with partners who are leaders in their field are two of the core pillars of our business model,” said Marcel Alberts, Global Sports Marketing Manager, DSM Dyneema. “We are really pleased in joining forces with Pure Fishing and are confident it will lead to even higher performing fishing lines that will continue to delight the more discerning angler who demands more from his equipment.”