GERMAN-BASED tackle manufacturer and distributor Cormoran has announced a new sales organisation for the
John will be responsible for the complete sales and marketing operation of the Cormoran brand in the
Cormoran president Dieter Willenbruch said: “We are delighted to have negotiated a deal to secure the services of such an experienced sales and marketing professional. He has a wealth of experience in the tackle industry gained over a period of 27 years working with such a high profile brand as Daiwa.
“It is out committed intention to promote and increase the profile of the Cormoran brand in the
John Middleton said: “I am delighted to be involved in the start-up of this exciting new venture. When I received the telephone call from Dieter several weeks ago, little did I realise that my ‘early retirement’ from the front line of the industry would be so abruptly halted. That said, I could not refuse the challenge.
“This new venture will sit comfortably alongside our new fishery business. My main role in the new company will be to work with my friends in
The new agency was due to start operating on July 1 and further announcements regarding sales agents, after service and warranty agreements are expected to follow shortly.
* Tackle Trade World