Ultima has completed major overhauls of both their websites to coincide with the launch of their 2007 catalogue and product range.

The main site, ultimauk.com, gives full details of all of the product range as before, but now also has an active news section for company, match, carp and sea news.

The most popular section of the sites in recent years have been the knot and line care sections. These have been expanded and now also include a detailed description of how to tie a Bimini Twist.

There is a fully functional dealer locator section so consumers can easily find their nearest Ultima dealers and also an ‘on-line dealer’ section.

There is a new press section which offers a photo gallery and copies of all recent press releases and a dealer section which offer catalogue and dealer information about opening an account. These two sections are password protected and passwords can be obtained from Ultima if you qualify.

Ultima’s Marketing Manager Lynn Evemy was very enthusiastic about the new site. “We have invested a lot in this project. Previously the site has been fairly static year to year but now news sections and press sections will be updated on a daily basis and there is a very useful resource section for consumer press and dealers alike.

The product specific satellite site ultimapower.co.uk which is dedicated to Ultima Power products has also been completely updated.