Since the launch in July sales of the new Power Plus have just passed the one million spool mark, Ultima has reported.
“This is quite and astonishing achievement” Marketing Manager Lynn Evemy commented. “Particularly considering that it was launched after the main start of the season last year”. It is a testament both to the product and to the effectiveness of the massive promotional campaign we have put behind it.
This hugely successful campaign has now been further extended at an even more intense level right through to the end of 2008 and we expect sales to increase even further as more and more dealers commit and more and more anglers discover the benefits of these remarkable products”.
This remarkable figure has been achieved initially with sales mainly in the UK but Ultima is now beginning to ship the product into other European countries, as far a field as Greece and even Turkey.