A DEVON wholesaler is focusing on selling other firms’ products and making them available to all.
TackleTek believes it is bucking the current trend by not buying in or copying other manufacturers’ products and selling them as their own brand.
Instead, boss Martin Lamb (pictured below) prides himself on listening to retailers, understanding order volumes and ensuring everyone can buy the products he stocks.
He explained: “It seems to be ‘fashionable’ as a wholesaler to buy in or have copied other manufacturers’ tackle and stick a label on it with your trading name as the brand, but talking to retailers it seems that this is not what they want.
“Coupled with this, the wholesale companies seem to be very dictatorial regarding order volumes, in terms of who can and can’t sell their product and when it should be bought, and it is our firm belief at TackleTek that these days are numbered.
“Our policy is very simple: manufacture nothing, sell tackle that the anglers require and not what we want them to use, and work closely with the independent tackle retailer.
“We do not exclude any retailers based on size, proximity to another retailer or because one account doesn’t wish us to trade with another. We do not discount beyond any price breaks or settlement deals offered, and each independent tackle shop has as much opportunity to earn as any other.”
Among the Devon firm‘s list of brands are Lineaeffe, Carp R Us, P-Line, Smartbait, Enterprise Tackle, Elite Angling Products, Future, Kamasan, Handy, Fishtek, Mistral, Ultra, Polaris, Midwater Luggage, FIX2 and Panther Martin.
Martin added: “With the tackle market coming out of a slump and suppliers either consolidating products or offering their own brand as opposed to the market leader, the independent tackle retailer, in our opinion, needs a supplier that works for them and not against them – and, of course, we feel that TackleTek is that company.”
TackleTek also has a comprehensive website and its own team of angling consultants, including a roach record-holder for 15 years in Ray Clarke, 15-year-old Ashley Tappenden, bronze medallist at the London Youth Games last year fishing for Team Greenwich, Linda Billington, specimen hunter Dave Mcentee, sea angler Ed Hullah and predator specialist Steve Moore.